St. Louis, MO (July 16, 2025) – Air Freshener Marketing today announced that it has been acquired by CW
Supply, LLC, a subsidiary of Confluent Holdings, LLC. Terms of the sale were not disclosed.
Founded in 2020, Air Freshener Marketing is recognized for providing practical products and solutions that
help businesses increase their brand visibility. Operating from its facility in Grand Junction, CO, Air Freshener
Marketing specializes in designing and supplying custom, consumable products, including its flagship air
fresheners, dash wipes and towels, positioning the Company as a leading provider of high-impact, custom
solutions for the car wash industry and beyond.
CW Supply’s acquisition of Air Freshener Marketing establishes its presence within the specialty distribution
industry and reinforces its strategy of building established brands while acquiring and growing industry leading
companies.
“We are excited to partner with Air Freshener Marketing and its entrepreneurial team, who are dedicated to
serving customers,” said Confluent Holdings’ COO, Jason Saghir. “Air Freshener Marketing provides high impact
products and solutions, and we look forward to continuing to invest in their unique technology and
product offerings to ensure timely delivery of high-quality products.”
“Founding AFM has been the fulfillment of a lifelong dream,” said Aden Cesmat, CEO and Founder of Air
Freshener Marketing. “From the very beginning, we built AFM on a simple core principle: Serve people well,
and everything else will follow. I hope that over the years, our customers, vendors, and teammates have felt
that commitment in every interaction. C.W. Supply shares that same guiding principle, and I’m excited to see
how they continue to grow and serve the industry on an even larger scale.”
Aden Cesmat will retire from AFM, while providing on-going support to ensure a seamless transition for the
Company’s customers and vendors. Sergio Andrade and Kyler Bradshaw will continue to manage day-to-day
operations and sales.
ABOUT CW SUPPLY, LLC
CW Supply, LLC is a value-add, B2B distributor of commercial and industrial goods for a variety of end
markets.
ABOUT AIR FRESHENER MARKETING
Air Freshener Marketing (airfreshenermarketing.com) is a leading supplier of custom products, leveraging a
modern approach to design, branding, and fulfillment. The Company has achieved rapid success, establishing
a strong foothold in the car wash market and strategically expanding into complementary product lines, all of
which contribute to enhanced brand recognition and customer engagement.